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Google Analytics 4 Benefits for E-Commerce

The digital landscape is constantly evolving, and businesses must adapt to stay ahead of the curve. One of the most significant changes in recent years has been the introduction of Google Analytics 4 (GA4), which offers a range of benefits to e-commerce businesses. In this article, we’ll explore why GA4 is essential and how it…

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History of Google Analytics

History of Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic. It was originally launched as “Urchin on Demand” in November 2005 by Urchin Software Corporation. Google later acquired Urchin in April 2005 and rebranded the software as Google Analytics. The initial version of Google Analytics was designed to track website traffic and generate…

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