PXM

“In today’s digital world, the data is your product. Customers and prospects do not have the ability to pick up the product and compare it to others on the shelf. They have to conclude that your product is what they need solely on the data you provide to help them make that choice. Let us help you…”

Among our clients

Katz Gluten Free_Logo
KetoPint_Logo
La Terra Fina_Logo
Leveret_Logo
Mario Badescu_Logo
Mehron_Logo
Mt Olive_Logo
Pederson's Farms_Logo
Rainbow Resource Center_Logo
Salsify_Logo
Starface World_Logo
Sullivan's Home Decor_Logo
Tandy Leather Factory_Logo
Totes_Logo
Unger Marketing International_Logo
Veradek_Logo
Wilson Daniels_Logo
Wilson Electronics_Logo
XO Appliances_Logo
Ashcroft Imports_Logo
Avanity_Logo
Banfi Vintners_Logo
Bare Home
Bokara Rug Company_Logo
Boveda_Logo
Catalina Snacks_Logo
Designers Fountain_Logo
Foundry Brands_Logo
Japonesque_Logo

How we can help

We utilize best-in-class technology

PIM Readiness

Product Information Management (PIM) is not a product, nor a technology, it is a proactive decision to take control of your product data and manage it as a strategic asset. Approaching PIM from that perspective ensures a holistic view of where you are today, where you want to be, and the opportunities for improvement in your business. Impaqx will work with you on all aspects of your PIM preparation.

Implementation

These projects can be difficult. It’s where all your PIM concepts like Data Modeling, Data Governance, Taxonomies, and Syndication come together with your existing data and one or more technologies to meet your business objectives. We take an agile approach to laying out the project ensuring risks are identified and mitigated early on, and that you see steady deliverables throughout the project.

Technology Selection

The PIM landscape can be very intimidating. There are myriad solutions available, each sounding very much like the other. Based on the work done during the readiness phase, Impax can help recommend the appropriate solution for your needs.

Set Up for Success

At impaqX we are well versed in all aspects of product information management from data modeling through implementation. We will work with you to turn your data into a strategic asset.

Winning on the Digital Shelf

There are direct parallels between the physical world and the digital world. When you walk into Home Depot you see products organized by aisle on shelves. When you visit homedepot.com you see the same thing, it’s called their taxonomy. When you want to examine a product in the store you pick it up, read the label, maybe compare it to a similar product. Online you go to the product detail page.

In the store you go to a cashier to buy the item and online it’s the shopping cart and checkout functions. Digital is data. Subpar product data can quickly tank any digital initiative. For a site this means providing the full scope of content your shoppers need to make a purchase decision, for brands this means getting that content to an ever increasing number of online channels, for both this means a need for Product Information Management (PIM) .

Our Partners

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