B2B eCommerce—especially for industrial distributors—is being reshaped by AI, as buyers increasingly rely on AI tools instead of traditional search engines, prompting the need to adapt eCommerce sites for AI-driven discoverability and relevance.
DetailsEmpty shelves are coming—and if your product sheets aren’t up to date, you’re about to lose sales you didn’t even know you could win. In a world of shortages, the brands with the best content will steal the spotlight (and the buyers).
DetailsLearn why industrial distribution e-commerce sites with thousands of products are uniquely positioned to weather the zero-click search phenomenon—and how leveraging product structured data and Google Merchant Center can fuel growth.
DetailsProduct Information Management (PIM) Insights The most impacted segment of the recent trade wars is industrial manufacturing—especially companies importing raw materials like steel, aluminum, and components. Ironically, this is also the sector least likely to have adopted a key tool needed to respond to these disruptions: a Product Information Management (PIM) system. According to recent…
DetailsThe digital landscape is constantly evolving, and businesses must adapt to stay ahead of the curve. One of the most significant changes in recent years has been the introduction of Google Analytics 4 (GA4), which offers a range of benefits to e-commerce businesses. In this article, we’ll explore why GA4 is essential and how it…
DetailsGoogle Analytics is a web analytics service that tracks and reports website traffic. It was originally launched as “Urchin on Demand” in November 2005 by Urchin Software Corporation. Google later acquired Urchin in April 2005 and rebranded the software as Google Analytics. The initial version of Google Analytics was designed to track website traffic and generate…
DetailsThere are several leading web analytics platforms, each with its own strengths and weaknesses: Google Analytics, Adobe Analytics, Kissmetrics, Matomo, and Mixpanel
DetailsGoogle Analytics 4 (GA4) offers several advantages for businesses that use paid advertising, particularly in light of the impending reduction of third-party cookies. Some of these advantages include:
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